The Case Of Ocean Park Hong Kong Tourism Essay Essays

The Case Of Ocean Park Hong Kong Tourism Essay Essays The Case Of Ocean Park Hong Kong Tourism Essay Essay The Case Of Ocean Park Hong Kong Tourism Essay Essay Ocean Park was opened on 10 January 1977 by the Governor of Hong Kong, Sir Murray MacLehose. It took HK $ 150 million, which was funded by The Hong Kong Jockey Club and the Hong Kong Government, to be built. Between 1982 and 1984, The Hong Kong Jockey Club gave a farther HK $ 240 million to develop the installations at Tai Shue Wan and thrill drives at the Summit. The Hong Kong Jockey Club stopped subsidising Ocean Park on 1 July 1987 Ocean Park became its ain statutory organic structure, with a Government-appointed Board. The Hong Kong Jockey Club established a HK $ 200 million trust to guarantee the Park s continued development. At present, Ocean Park is managed by the Ocean Park Corporation, a financially-independent, not-for-profit administration. Background of Ocean Park Hong Kong In Hong Kong, there are two subject Parkss which are most popular and visitants should see if they come to Hong Kong.A They are Ocean Park and Hong Kong Disneyland.A In this essay, we will chiefly concentrate on discoursing Ocean Park. Ocean Park Hong Kong ( e ¦Ã¢â€ž ¢Ã‚ µÃ‚ ·Ã¢â‚¬ ¹a†¦Ã‚ ¬a?’ ) , normally known as Ocean Park, is an carnal subject park, situated in Wong Chuk Hang and Nam Long Shan in the Southern District of Hong Kong. It is founded in 1977 by the Governor of Hong Kong Sir Murray MacLehose, Ocean Park has now got about 35 attractive forces and drives. The park has won several awards, including The World s Seventh Most Popular Amusement Park and the 33rd Most Visited Tourist Attractions in the World by Forbes. In twelvemonth 2007/2008, Ocean Park had 5.03 million visitants. It was awarded the universes figure 15 subject Parkss . It has the one-year attending in front of rival Hong Kong Disneyland s 4.5 million visitants. Covering an country of 870,000 square metres of land, the park is separated by a big mountain into two countries, The Summit ( Headland ) and The Waterfront ( Lowland ) severally. The two countries can be reached by a 1.5A kilometer long overseas telegram auto system, a shuttle coach, or the Ocean Express ( train ) . As the Headland consists of several hills, visitants can besides take the universe s 2nd longest out-of-door escalator to travel from one side of the mountain to the other side.. The subject park now has 19 drives, including two roller coasters. It besides consists of 11 carnal exhibits, such as a Elephantine coon bear home ground, a jelly fish and Chinese sturgeon fish tank, every bit good as a four-story fish tank demoing more than 2,000 fish. Besides being an amusement park, Ocean Park besides operates observatories, well-developed research labs, an instruction section and a Whales and Dolphins Fund. Ocean Park Hong Kong was the first establishment in the universe to hold success in unreal insemination of bottle-nosed dolphin mahimahis, and developed legion new strains of Carassius auratus. In September 2007, Ocean Park Hong Kong increased its ticket monetary values by 12 % and 14 % to take advantage of the Golden Week Holidays. In July 2009, Ocean Park Hong Kong announced that they would increase their ticket monetary values once more by 20 % and 25 % . Attractions park of ocean park Hong Kong Headlines Rides ( a ±Ã‚ ±a?S? ©Ya†¹aYZ ) Lowland Gardens ( c ¶ e†¡ZeS ±a?’ ) Whisker s Harbor ( aaa ¤Ã‚ ©a? ° ) Tai Shu Wan Entrance ( a ¤Ã‚ §ca†¦?a ) Theater Shows A statement of the job or critical issues for the survey A statement of the job or critical issues for the Ocean Park opened over 28 old ages. Allan Zeman, a individual who changed the fate of Ocean Park, was the Chairman since 2004.A Before Allan Zeman joined Ocean Park, the Park was merely matched the break-even point of their revenue.A It is because the installations are acquiring old and no new games built in the Park.A The Park merely maintains all the common installations like Cable Car, Ocean Theatre, Pacific Pier, Atoll Reef, Whiskers Theater, etc. All the shows are old and non interesting to old visitants at all.A After Allan Zeman going the Chairman of the Ocean Park, he introduced tonss of new component to the Park.A The most popular is the Sea Jelly Spectacular, Giant Panda Adventure, The HKJC Giant Panda Habitat and Chinese Sturgeon Aquarium.A The Government of Mainland China gives the Chinese Sturgeon and pandas to the Ocean Park which shows friendly relationship between China and Hong Kong.A It attracts tonss of visitants to see the Park because of the rare species of animate beings. Ocean Park mark clients have a wider scope than the Hong Kong Disneyland. A It is because the games are more aroused than those in the Hong Kong Disneyland.A For illustration, the Abyss Turbo Drop and Mine Train are excessively chilling if kids play.A Allan Zeman introduced these games most likely pulling adolescents over 15.A On the other manus, households which have aged and kids are besides important in his project.A The SkyFair, Giant Panda Adventure, Goldfish Treasures, Emperors of the Sky and tonss of shows are provided to the households to visit.A Children can larn from the shows and the boards in the fish tank or the show suites to cognize more cognition outside classrooms.A Ocean Park started the Ocean Park Academy Hong Kong for pupils to larn in nature. A Students can feed parrots or mahimahis in the lessons. Besides, Ocean Park will supply their staff as circuit usher to lead pupils to see the fish tank and show suites in order to supply an interesting acquisition environment to them.A They provide at least five classs to difference categories of pupils from kindergarten to secondary school.A Each degree gives pupils different ways to larn the nature, for illustration, games, conveying pupils to detect the animate beings, fish, sea king of beastss, seals and coon bears, etc and function drama and so forth. Ocean Express commenced in the early 2010.A It provides a new manner and faster manner to go between the Ocean Park s Waterfront to the exhilaration at the Summit.A It eases the load of Cable Car.A It can convey 5,000 people per hr in each way between two chief lands in Ocean Park within 3 minutes.A It saves the travelling clip for visitants and allow them hold more clip to play in the Park.A The Ocean Express designed like a pigboat and offers a vivid experience that simulates a journey through the ocean s depths.A It carries through the thought of people in the ocean.A On the other manus, some aged or people may afraid of siting overseas telegram autos as they have acrophobia.A The beginning of Ocean Express is a good pick for them that travel between two chief lands in the Park.A It targets all scopes of their clients. Since Allan Zeman joined the Ocean Park, he raised tonss of subjects to the Park in difference seasons to fulfill childs and large childs wants. A In summer, Ocean Park set up a impermanent H2O war game site to childs and large kids.A Childs can play in a little resort area with H2O and slides.A Big childs can convey H2O guns which provided by the Park to hold an exciting H2O war game in a safe impermanent site.A It is non merely chilling down in the hot summer, but besides giving a good topographic point for households and friends to play something that they can non easy happen in Hong Kong.A One of the most successful undertakings brought out by Allan Zeman is Halloween. This event attracts at least 50 % more visitants to the Park every twelvemonth at that period.A Most of them are adolescents and large kids.A The degree of chilling in Ocean Park is much higher so the Hong Kong Disneyland and therefore it becomes celebrated to adolescents and large kids.A Lots of foreign visitants come to see Ocean Park in Halloween as they are attracted by the degree of chilling and the temper of this amusing and dismaying festival. In Christmas, Ocean Park injects another subject which is called Ocean Park Christmas Sensation .A As Christmas is a romantic festival, Ocean Park provides a love affair ambiance for twosomes in love.A It is wholly different from the Hong Kong Disneyland that merely supplying financess to childs. In decision, Ocean Park takes attention of broad scope of their customers.A No affair pupils, elderly, households, friends, twosomes, childs, large childs, etc, they used to supply assortment subjects to its mark clients and do them fresh in every visit.A Purpose of the survey Harmonizing to the Tourism Development Bureau, 2009 Visitor Arrivals Summary by Country / Territory of Residence of the show, visitants from Mainland China had 1,848,832, accounting for the entire figure of visitants in Hong Kong 60.4 % , 14.1 % addition over 2008, statistics show Chinese mainland tourers are our most of import visitants. In February 2005, the Ocean Park Corporation submitted to the Government a $ 5.55 billion maestro program to redevelop the park into a first marine-themed park having more than 70 attractive forces. The renovation program continues to underscore the importance of community engagement and the park s function in back uping preservation and educational enterprises in Hong Kong. First to the 2nd stage has been completed, some new drives and attractive forces have installations open to the re-development undertaking is expected to be in the concluding phases of completion in 2014. Amalgamate footing of the above information, the intent of the probe is to understand the mainland tourers for the satisfaction of the current park, which re-development undertakings of the impact on the Marine park. Through empirical informations, we hope to demo whether the re-development undertaking had brought about the expected effectivity and benefits to do a study and analysis Contribution of the survey Our research will concentrate on mainland visitants come ining the park satisfaction, motive and behaviour in the park re-development undertaking between the impact of mainland tourers as the park s chief mark, to convey the benefits of the park s part through the studyA expect to larn more about the outlooks of mainland tourers to the park, the installations of the park today, attractive forces, conveyance and environing substructure, based on the above standards, and wanted to come up with behavioural purpose Ocean Park visitants, tourer motive, satisfaction Behavioral purpose Behavioral purpose is the consumer s behaviour or actions, including the recommendations of others and revisits.A Boulding, Kalr, Staelin, and Zeithaml ( 1993 )[ 1 ]as interpreted by the repurchase purposes , and would urge to others to mensurate consumer behaviour, purpose, purpose to move on behalf of tourers Consumer merchandise or service behavioural inclinations, the chief response to the possibility of a future purchase, whether the possibility of reclamation or transition ; Customer willingA the constitution of positive word of mouth support tendencies.A It can be seen, diversion and tourer industry in client trueness should hold Revisiting the significance Positive grasp Purpose to urge behaviour The purpose in this survey as a footing to mensurate three facets Tourism motive Human activities, has its built-in psychological grounds, it is Motivation[ 2 ], it is one of the Motivation will necessarily bring forth a certain sort of behavior.A Therefore, the motive = behaviour is a psychological causation.A Because of the psychological long-run inducements, including the demands, demands, thrusts, exhilaration, attitude, involvements, aspirations and so the definition, towards the end and counsel to the activities of the procedure, TO Select Hong Kong as Ocean Park personal activities originating from what motivations caused. Scope of this survey of travel motives, the Department of the topics in the tourist motive graduated table , said the tonss on it. That including physical and mental relaxation, leisure, societal, self-affirmation, and four degrees of larning new knowledge.A Subjects, the higher the mark, bespeaking that the strength of its touristry motive is stronger, lower tonss, bespeaking the strength of touristry motive is weaker. Satisfaction[ 3 ] The construct of consumer satisfaction theory, consumers will pay to convey it sensible and practical to obtain satisfied with the sort of feeling.A Open before the expected experience opened gain experience , and in the overall diversion experience visitants as satisfactory.A The satisfaction of the Institute for the tourers call it amusement environment, the belongingss of each degree, This is the Ocean Park visitants engage in diversion environment, touristry, services, and consequences of subsequent experience.A the satisfaction of tourers, including all the major services, amusement, environment, landscape experience, thoughts exchange, to recreational activities around the six countries. A Department of topics in the experience satisfaction , said the tonss on it.A The higher the mark, which indicates that Ocean Park had a higher grade of satisfaction, on the contrary, a lower mark is expressed non satisfied with that. To accomplish the intent, the undermentioned aims are set: Personal features of mainland tourers travel Motivation Motivation of touristry impact on satisfaction To discourse redevelopment programs adopted will revisit the impact Satisfaction, the impact on the willingness to revisit Consequences of the analysis, reexamine the way and aims of the present park effectivity, to re-formulate the future way and policies of the park, as the position or policy-making foundation, is an of import portion of policy preparation. Scope and restrictions of the survey Scopes The research will find the motive and satisfaction of the invitees of the Ocean Park Hong Kong. The execution of the research will be analyzed and discussed. In the research, the scopes of survey will be divided into three countries: Areas of survey All the enabled installations, including the attractive forces and shows, dining country and shopping shops in the Ocean Park, and the environing installations related to the Ocean Park will be the countries of survey. The installations which are under building will non be included in this research. Objects of survey Harmonizing to the imperativeness release announced by Ocean Park on 25 June 2010, the Ocean Park attained 5.1 million of attending for twelvemonth 2009/2010. The information indicated that there are more than 53 % of invitees are tourers from Mainland China, which are the biggest part of the attending. Therefore, the research will concentrate on the tourers from Mainland China ( both tour group visitants and single visitants ) , in household footing and the caput of the household, who visit the Ocean Park during the sampling clip frame. Variables of survey This research will concentrate on analysing the background features ( e.g. ages, businesss, instruction and topographic point of abode ) of the tourers from Mainland China, and their travel motives, satisfactions and outlooks to the Ocean Park. Restrictions This research will be limited by a assortment of factors as below: The redevelopment work of the Ocean Park is still in advancement. It will be delivered in stages by 2012. Consequently, the countries of this research will merely cover the developed and enabled installations. The research consequence will non include all parts in Ocean Park. Furthermore, the degree of satisfaction of the visitants will be affected by the renovation work. For those Mainland tourers who visit the Ocean Park before or after the clip frame of this research, will non be considered as the objects of the survey. Since the research will merely concentrate on a group of people and there will be clip frame for the research, the research consequence can merely reflect the analysis of a part of the entire population. The credibleness of the collected information depends on the honestness of the respondents which is the state of affairs we can non command. This will impact the truth of the research consequence. Methodologies to be used We will obtain primary informations through the procedure of direct observations, questionnaires and survey/personal interview. At the same clip, information will be collected from secondary beginnings. Primary Data Observations We will carry on observations in order to get accurate informations. The tourers from Mainland China in the Ocean Park will be observed and recorded as much of their behaviour as possible. Observation is an easy but a clip devouring undertaking. Observational research techniques are required for roll uping the information. The perceivers will be cognizant of non allowing the targeted topics know they are being observed. The findings are considered high grade of cogency because the perceiver will be able to roll up a deepness of information about the behaviour of the targeted topics. Questionnaire A questionnaire ( see Appendix I ) is designed for obtaining the survey/personal interview. We intend to utilize the questionnaire as a tool for roll uping informations from at least 300 tourers from Mainland China who have visited the Ocean Park. The questionnaire is divided into three parts. Part one is to roll up personal information and their motive for sing Ocean Park, which helps us to acquire the different background of the tourers. The other portion is to piece their degree of satisfaction to the Ocean Park. The staying portion of the questionnaire is to garner the outlooks and sentiments on the strengths and restrictions of the Ocean Park for farther betterment. The questionnaire is designed based on the undermentioned inquiries: What is the factor attracted you to see the Ocean Park? Make you fulfill with the current installations of Ocean Park? What do you anticipate for the hereafter development of Ocean Park? What do you propose the Ocean Park for betterment? Will you see the Ocean Park once more? The questionnaire will be tested in a pilot survey for look intoing the quality of the inquiries and gauging the response rate, so as to modify the questionnaire if necessary. Behavior of Survey/Personal Interview In the survey, we intend to roll up the information from three groups of people. The first group of targeted interviewees is the tourers from China who have visited the Ocean Park and within the ages of 18-60 ; the 2nd group is the representative of the Ocean Park ; and the 3rd group is the Hong Kong Receiving Agents for Chinese Tours. We will utilize the questionnaire as a tool and carry oning the study with the first group of people. We expect to interview at least 300 people in the first group ( tourers from China who have visited the Ocean Park ) in order to roll up their background, motives and satisfactions of sing the Ocean Park. The survey/personal interview will be carried out from 13 November 2010 On the other manus, we will ask for the Chairman of the Ocean Park, Dr. Allan Zeman, for an informational interview ( see Appendix II ) . This interview aims to garner his penetrations of the hereafter development of the Ocean Park and his position on the go oning growing of the invitees from Mainland China. Besides, we will seek the list of Hong Kong Receiving Agents for Chinese Tours through the web site of Travel Industry Council of Hong Kong. We will ask for the agents for an interview ( see Appendix III ) , to acquire the gross revenues information for the Ocean Park tickets and their position on the go oning growing of the tourers from Mainland China. Sampling Methods Not all members of the population will be sampled. Merely the invitees who are inside or outside the Ocean Park will be sampled indiscriminately. A screening inquiry will be asked to find whether the respondent is qualified to reply the questionnaire. We target to speak merely to the caput of the household or caput of the group of people . If the individual we would wish to interview is unwilling or unable to take part, we will ask for the other family members or group members to be interviewed. Problems Occurred There will be a assortment of jobs occurred while carry oning the research: Time handiness How long should the study be taken? Do we hold adequate clip for making the interviews? Lengthy questionnaire may frighten away the interviewees, particularly the tourers. Geographic limitations The targeted interviewees are over excessively wide a geographic scope for us to transport out a personal interview. Language issues The tourers from Mainland China non merely talk in Mandarin and Cantonese. Partss of them speak in Chinese idiom. Low response rate Some interviewees are unwilling to be interviewed and surveyed. They will decline to react. The low response rates are among the most hard of jobs in the research. Incomplete questionnaire There will be deficient informations for the analysis. Problems Solving The undermentioned schemes will be set for work outing the job: The questionnaire should non be excessively long and excessively complicated. The content should be easy for understanding. We will obtain the interview and study indoors or outside the Ocean Park. It is easier for trying the targeted interviewees. The interviewers should be multilingual and speak Chinese idiom. We will non anticipate all the respondents to collaborate. Secondary Datas Secondary informations is of import for this survey. The research of the secondary informations will be attained through the assorted channels: Annual Report The one-year study of the Ocean Park will be searched. The study will supply the most accurate information on the invitees attending, current state of affairs and future development. Internet Search We will carry on the cyberspace hunt in order to happen the relevant articles, background and aims of the Ocean Park. Mention Books We will seek the mention books in libraries for roll uping the information of Ocean Park or relevant information. Newspapers Newspapers will be searched for roll uping the relevant articles and intelligence of the Ocean Park. Datas Analysis A assortment of informations and information will be attained through the observations, survey/personal interview and secondary beginnings research. The different features of the respondents, vitamin E, g, ages, businesss, instruction and topographic point of abode, the travel motives, the satisfactions and outlooks of the Ocean Park will be the major informations collected. The execution of the research and study will be analyzed by our squad members. The consequence of the analysis will demo the Mainland tourers willingness to revisit the Ocean Park. Besides, it will exemplify the way and aims of the current effectivity of the Ocean Park, and suggest the future way and constabularies of the park. A test tabular array of contents with chapter lineations Proposed tabular array of contents ( for undertaking 2 ) Introduction Description on the concern carry oning Current concern profile operation Background of the Ocean Park Statement of the job Purpose A ; part of the survey Scope A ; restrictions of the survey Methodologies /Data aggregation Primary informations Secondary informations Data analyze Identify the challenges of the Ocean Park SWOT analyzes for the Ocean Park Measure the selling mix of the Ocean Park Recommendation Decision Bibliography Appendixs Allotment of undertaking undertakings among group members Time agenda for the whole undertaking Questionnaire A brief bibliography Books Larsen, Michael. How to Write a Book Proposal, 3rd ed.. Cincinnati: Writer s Digest Books, 2003. Print. Marczyk, Geoffrey R. , et Al. Necessities of Research Design and Methodology. Hoboken: John Wiley A ; Sons, Inc, 2005. Print. Bradley, Nigel. 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Web. 1 December 2010. lt ; hypertext transfer protocol: //hk.apple.nextmedia.com/realtime/art_main.php? iss_id=20101124 A ; sec_id=6996647 A ; art_id=14696302 gt ; ? µÃ‚ ·Ã¢â‚¬ ¹a†¦Ã‚ ¬a?’a†¦?a ?a ¬?a† ?e e «?a? ° aaa†¦Ã‚ §c ¬Ã‚ ¬a†¦Ã‚ ­? ¬?e-†¹a†°Ã‚ µ?- °c?ˆe?„ . entnM! a?†ºÃ¢â‚¬Å¡?- °e?ze†º?e . 25 June 2010. Web. 1 December 2010. lt ; hypertext transfer protocol: //www.entnewsmag.com/b5/index.php? option=com_content A ; view=article A ; id=2903:2010-06-25-09-38-41 amp ; catid=110:2009-07-02-15-03-25 A ; Itemid=481 gt ; Allotment of undertaking undertakings among group members P = Principle S = Support Kathy Janice Joe Victor Tommy Idea Discussion Phosphorus Phosphorus Phosphorus Phosphorus Phosphorus Finalize the Idea of Topic and Project Title Phosphorus Phosphorus Phosphorus Phosphorus Phosphorus Methodologies Primary Data Observations Phosphorus Second Second Second Second Questionnaire Second Phosphorus Second Second Second Behavior of Survey/Personal Interview Second Second Phosphorus Second Second Sampling Methods Second Second Second Phosphorus Secondary Datas: Annual Report Second Phosphorus Internet Search Second Phosphorus Mention Books Phosphorus Second Newspapers Second Phosphorus Datas Analyzing Second Second Phosphorus Contact with Company Phosphorus Second Company Interview Phosphorus Second Time Puting Second Phosphorus Research Plan Phosphorus Second Undertaking Proposal Phosphorus Second Cover page design Second Phosphorus PowerPoint Materials Second Phosphorus Group Members of Allotment of work Make the portion of the undertaking proposal: LAM Hiu Ying, Janice Collect all the information and analyse them. Find information from the relevant books and web sites. Scope and restriction, methodological analysiss Bibliography LEUNG Wai Chung, Joe Collect all the information and analyse them. Find information from the relevant books and web sites. Background Statement of job Bibliography WONG Kit Hung, Kathy Collect all the information and analyse them. Find information from the relevant books and web sites. Contented pages, Bibliography YIP Fuk Ming, Tommy Collect all the information and analyse them. Find information from the relevant books and web sites. Cover page, Purpose and part of the survey Allotment of the undertaking tasks among group members Bibliography LEUNG King Lap, Victor Collect all the information and analyse them. Find information from the relevant books and web sites. A clip agenda